About Us

About Solar CrowdSource

Solar CrowdSource’s mission is:

To harness the power of the crowd to reduce the cost of solar and make clean, sustainable energy available to every community.

We offer both Solarize and Crowdfunding campaign tools and services that are easily accessible and help remove previous barriers to obtaining and investing in solar energy. Another bonus: we’re saving the planet, one solar program at a time.

Get to know more about Solar CrowdSource—meet the team and explore our network partners below!

Solarize Coalition Partners

Solar Crowdsource recognizes the following Solarize campaign coalition partners whose collective contributions have helped to promote a healthier environment, create jobs, and generate millions of dollars in new clean energy development.

Dunwoody Sustainable Hero

The Dunwoody Sustainability Committee honored corporate and individual honorees as “sustainable heroes” during the recent State of the City community event for their work to create a more environmental-friendly city.

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The Georgia Water Coalition

Solar Crowdsource is proud to be recognized in Georgia Water Coalition’s inaugural Clean 13 Report and Celebration which highlights extraordinary efforts on the part of businesses, industries, local governments, non-profit organizations, and individuals to protect the water and natural resources of Georgia. Learn more

Meet the Solar Crowdsource Team

Donald Moreland

Donald Moreland

Solar Crowdsource Founder

With 15 years of legal experience in residential and commercial real estate, Don began working in the solar industry in 2011 developing distributed generation and utility-scale solar PV projects. He has developed several MWs of solar for TVA and Georgia Power solar programs as well as commercial and residential applications providing turn-key development services including site selection; financial modeling; program and incentive compliance; permitting; and contract drafting and negotiation.

Don is founder of Solar Crowdsource, a platform to facilitate Solarize and peer-to-peer crowdfunding programs to help rapidly accelerate the growth and reduce soft costs of solar in Georgia.

Don is also proud to have served as Chair of the Georgia Solar Energy Association (2016-2018), currently a member of the Georgia Solar Energy Industries Association, and member of the State Bar of Georgia.

Sophie Mullinax

Sophie Mullinax

Project Manager

Sophie is a long-time environmentalist and has worked in clean energy for the majority of her career. Prior to joining Solar Crowdsource, she managed the Blue Horizons Project, a local clean-energy project that promotes the adoption of solar energy and energy-efficient practices in Asheville and Buncombe County. Blue Horizons Project brings area stakeholders together to move forward on the region’s 100% renewable energy goals. She oversaw Solarize Asheville-Buncombe, which generated 1.4 MW of new solar capacity and 182 projects. It also resulted in a donated solar energy system to a local nonprofit, Beloved Asheville, that works to support the housing insecure population in Asheville. This experience motivated her to devote her work to the rapid adoption of solar in communities across the country through Solarize campaigns.

Sophie is a proud board member of Asheville on Bikes and Asheville GreenWorks, and the proud mother of two amazing daughters.

Ken Haldin

Ken Haldin

Development Partner

Ken Haldin is a public affairs, community engagement and communications strategist. He works with firms involved in environmental remediation projects and serves the needs of civic partnerships and non-profit organizations.

During his 25-plus-year corporate public affairs career, Haldin was a lead spokesperson and corporate communications executive for companies based in Florida, Georgia and Texas for which he appeared on various national network news segments and cable news programs. His leadership work included environmental policy and practices communications as well as engagement with leading NGOs and community organizations.

Haldin also counseled a variety of public-sector organizations, including sustainability-related and public-private partnerships in Atlanta and the U.S. Virgin Islands. Haldin formerly was a print journalist, including roles with the Los Angeles Times and community newspapers in Southern California and Central Florida.

Billy Mitchell

Billy Mitchell

Partner/Senior Creative Director

Billy is a founding partner of MLT Creative, a B2B marketing agency based on the east side of Atlanta in Tucker, Georgia. As experts in both inbound and direct marketing, MLT Creative provides website design and development, content marketing, lead generation and strategic planning for local, national, and global brands. As part of the Solar CrowdSource team, MLT Creative focuses on the marketing efforts that help the organization get found, engage communities, generate campaigns and build lasting relationships with the homeowners, businesses, and leaders in communities leading the way in solar energy.


Solar Crowdsource Nonprofit Partners

Solar Crowdsource is proud to work with nonprofit organizations having a shared mission to make solar more affordable and accessible and reduce our reliance on fossil fuels. We teamed up with Environment Georgia and Georgia Interfaith Power & Light for Solarize Athens and Solarize Decatur-DeKalb. Together, these campaigns have facilitated over 50% of all residential solar installations in Georgia since 2015.  Please help support these organizations!

Environment Georgia

Environment Georgia is a citizen-based environmental advocacy project of Environment America. We believe there’s something special about Georgia — something worth protecting and preserving for future generations. Whether it’s the striking views from the Appalachian Trail, Jekyll Island, or the Conasauga River, Georgia’s natural wonders enrich our lives in countless ways. Yet the places we love and the environmental values so many of us share are too often threatened by powerful industries, short-sighted politicians, and more. Defending our environment requires independent research, tough-minded advocacy, and spirited grassroots action. That’s the idea behind Environment Georgia. Together with thousands of supporters from all walks of life, we take the kind of action that wins tangible results for our environment.

Visit Partner Website

Georgia Interfaith Power and Light

Georgia Interfaith Power & Light (GIPL), equips faith communities across the state of Georgia to care for creation through worship, education, and the stewardship of our natural resources. GIPL was founded in 2003 by Rev. Woody and Carol Bartlett as part of the national Interfaith Power & Light movement. Since that time, GIPL has partnered with over 500 congregations, helping them reduce their energy consumption and costs and implement creation care initiatives.

Visit Partner Website

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