About Solar CrowdSource

Who We Are

Solar Crowdsource is a platform that facilitates community-based group purchase programs, i.e., Solarize programs, which help reduce the cost of solar and make clean, sustainable energy more available to community residents. The Solar Crowdsource platform offers a range of tools, features and educational programming that add capacity for community organizers employing Solarize programs to meet clean-energy and equity goals that are easily accessible, help remove previous barriers to obtaining and investing in solar energy — all at no expense to the community.

The firm works hand-in-hand to support local government and non-profit organization leaders to forge and customize their local clean energy initiatives. While the Solarize concept has been executed in various communities in the United States over the past two decades, a turnkey platform and expertise to administer grassroots Solarize campaigns was not previously available.

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Don Moreland

Founder

Don Moreland

Founder

With 15 years of legal experience in residential and commercial real estate, Don began working in the solar industry in 2011 developing distributed generation and utility-scale solar PV projects. He has developed several MWs of solar for TVA and Georgia Power solar programs as well as commercial and residential applications providing turn-key development services including site selection; financial modeling; program and incentive compliance; permitting; and contract drafting and negotiation.

Don is founder of Solar Crowdsource, a platform to facilitate Solarize and peer-to-peer crowdfunding programs to help rapidly accelerate the growth and reduce soft costs of solar in Georgia.

Don is also proud to have served as Chair of the Georgia Solar Energy Association (2016-2018), currently a member of the Georgia Solar Energy Industries Association, and member of the State Bar of Georgia.

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Sophie Mullinax

Project Manager

Sophie Mullinax

Project Manager

Sophie is a long-time environmentalist and has worked in clean energy for the majority of her career. Prior to joining Solar Crowdsource, she managed the Blue Horizons Project, a local clean-energy project that promotes the adoption of solar energy and energy-efficient practices in Asheville and Buncombe County. Blue Horizons Project brings area stakeholders together to move forward on the region’s 100% renewable energy goals. She oversaw Solarize Asheville-Buncombe, which generated 1.4 MW of new solar capacity and 182 projects. It also resulted in a donated solar energy system to a local nonprofit, Beloved Asheville, that works to support the housing insecure population in Asheville. This experience motivated her to devote her work to the rapid adoption of solar in communities across the country through Solarize campaigns.

Sophie is a proud board member of Asheville on Bikes and Asheville GreenWorks, and the proud mother of two amazing daughters.

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Ken Haldin

Development Partner

Ken Haldin

Development Partner

Ken Haldin is a public affairs, community engagement and communications strategist. He works with firms involved in environmental remediation projects and serves the needs of civic partnerships and non-profit organizations.

During his 25-plus-year corporate public affairs career, Haldin was a lead spokesperson and corporate communications executive for companies based in Florida, Georgia and Texas for which he appeared on various national network news segments and cable news programs. His leadership work included environmental policy and practices communications as well as engagement with leading NGOs and community organizations.

Haldin also counseled a variety of public-sector organizations, including sustainability-related and public-private partnerships in Atlanta and the U.S. Virgin Islands. Haldin formerly was a print journalist, including roles with the Los Angeles Times and community newspapers in Southern California and Central Florida.

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Michelle Myers

Content Creator

Michelle Myers

Content Creator

Michelle Myers has led coalitions working on climate, environmental and social justice for over a decade. She has served as a Chapter Director for the Sierra Club, an Organizer for Center for Biological Diversity and Citizen Action of New York. Michelle holds a Master of Environmental Management from the Nicholas School of Environment at Duke University. Michelle has orchestrated grassroots political campaigns for candidates running for local, state, and federal office. Michelle enjoys using these skills to make a measurable impact by supporting communities who are dedicated to climate solutions. 

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Billy Mitchell

Partner/Senior Creative

Billy Mitchell

Partner/Senior Creative

Billy is a founding partner of MLT Creative, a B2B marketing agency based on the east side of Atlanta in Tucker, Georgia. As experts in both inbound and direct marketing, MLT Creative provides website design and development, content marketing, lead generation and strategic planning for local, national, and global brands.

As part of the Solar CrowdSource team, MLT Creative focuses on the marketing efforts that help the organization get found, engage communities, generate campaigns and build lasting relationships with the homeowners, businesses, and leaders in communities leading the way in solar energy.

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